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The jury is comprised of top creatives from the worlds of advertising, digital, production, PR, films, and media. Jurors will score against innovation, creativity, and effectiveness. Jurors may also consider results where relevant. When considering films entered into the craft and tech categories jurors will be looking at film craft and technical excellence. Only the highest scoring films will be officially selected to be featured in the film festival on May 3, 2018. This means there may not be an officially selected film for every category.